As a business owner, you are always looking for ways to increase your sales and attract more customers. One effective strategy that has proven to be successful is offering gift cards to your customers. Gift cards not only provide a convenient and personalized gift option for your customers, but they can also boost your sales and bring in new customers. In this article, we will explore the benefits of offering gift cards and why they are a smart move for your business.
What are gift cards and how can they benefit my business?
Gift cards are prepaid cards that customers can use to purchase goods or services from your business.
How do gift cards increase sales?
Gift cards can encourage customers to spend more money than they would have otherwise.
How do gift cards attract new customers?
Gift cards make excellent gifts for friends and family members.
How do gift cards improve customer loyalty?
Gift cards can be used as incentives to encourage customers to return to your business.
What are some best practices for offering gift cards?
Make sure your gift cards are easy to purchase and redeem.
Offering gift cards is a smart move for any business looking to boost their sales. Not only do they attract new customers, but they also encourage repeat business and customer loyalty. Users have reported increased revenue and customer satisfaction after implementing gift card programs. By providing a flexible and convenient gifting option, businesses can improve their bottom line and build a stronger relationship with their customers. In short, offering gift cards is a win-win situation for both businesses and customers alike.
Gift cards have been the most popular items on consumers wish lists for more than 13 years, reports the National Retail Federation. As a small business owner, you can create digital gift certificates to raise brand awareness and increase sales. All you need is a free gift certificate template or a POS system that offers this feature. The easiest way to create digital gift certificates is to use a free template, like the ones offered by Canva or Adobe Spark. An even better option is to choose a POS system that integrates digital gift card services so you can track sales and other performance metrics. A gift card, or gift certificate, works similarly to a prepaid debit card, allowing consumers to use the funds for purchases at specific stores. With the advent of e-commerce, most companies are now offering digital gift cards. Some are reloadable, while others can only be used before the expiration date or until the balance is spent. Generally, e-gift cards come with a lower price tag for businesses and offer more perks than their traditional counterparts. These products can be a powerful marketing tool as they make it easier to track customer behavior, reward loyal buyers and expand your reach. A well-thought-out gift card program also allows companies to maximize their omnichannel strategy, bring in new business and increase brand awareness. For example, you can use e-gift cards to automatically notify customers about special offers when they are near a physical store. Organizations may also offer gift certificates to their employees, business partners or suppliers. Business owners can easily create digital gift certificates with Adobe Spark, Canva, Microsoft Office and other apps or software programs. Canva, for example, offers free gift certificate templates that can be customized with your logo and message. Users may choose the desired size and shape, add frames, upload images and change the fonts. When youre done, you can send the gift certificates directly to your customers by email or download and print them. Another popular choice is Adobe Spark. Simply choose a theme and size for your gift certificate, select a stock photo or upload an image that reflects your brand and then add your logo, message and business name. Next, download the design to your computer or smartphone and print it out or share it on your website and social media pages. These apps dont offer the same functionality as a POS system or a more advanced program like Square, Shopify or Toast. They only provide a free gift certificate template and no analytics or marketing tools. A better option is to set up an online gift card program that allows you to track customer engagement and other key performance metrics. Although you may need to pay a commission per sale, youll gain valuable insights into your audience. Looking for a POS system that enables users to create and sell gift certificates? Shopify, for instance, allows users to create gift cards as a new product in their e-commerce stores. Note that your online shop and files must be hosted on Shopifys servers. When your customers purchase gift cards, they will receive them in digital format by email. The gift certificates can be redeemed online or in person if you also have a physical store. Other gift card vendors for small businesses are Square and Toast. Squares e-gift card program is free to set up, but youll pay 2. Users who sign up for both the companys POS system and e-gift card program can track the number of sales, downloads and other metrics. The gift cards can be redeemed in physical stores as well. Now that you know how to create digital gift certificates, make sure you comply with the law. The fonts, images and other elements of an e-gift card should be presented in a way that people who are blind or visually impaired can perceive, understand, use and interpret, states the Bureau of Internet Accessibility. Andra Picincu is a digital marketing consultant with over 10 years of experience. She works closely with small businesses and large organizations alike to help them grow and increase brand awareness. Over the past decade, she has turned her passion for marketing and writing into a successful business with an international audience. In her daily life, Ms. Picincu provides digital marketing consulting and copywriting services. Her goal is to help businesses understand and reach their target audience in new, creative ways. By Andra Picincu Updated December 14, Tip The easiest way to create digital gift certificates is to use a free template, like the ones offered by Canva or Adobe Spark. Related Articles.
Sign Up Now Learn More. We also know that they love supporting local businesses. GiftFly gives business owners a platform to create, sell and market their own eGift cards, as well as track transactions in real-time! Create custom fundraiser campaigns for local organizations by selling eGift cards through your business.